WHAT IF I NEVER KNOW WHAT TO SAY?

That’s one of the biggest reasons I created this. You’ll get prompts, frameworks, hooks and a repeatable system so you’re not wondering what to talk about every time you press record.

WHAT IF I DON’T THINK MY BUSINESS IS INTERESTING ENOUGH TO POST ABOUT?

Your business doesn’t need to be “interesting.” Your perspective does. People want to know the person behind the business: what you know, what you believe, what you’ve learned and how you do what you do. During the challenge, you’ll learn how to turn what feels ordinary to you into content worth talking about.

DO I NEED TO BE GOOD AT SOCIAL MEDIA?

Absolutely not. This is for business owners, founders, professionals and creators who want to communicate what they know and become more visible online.

HOW MUCH TIME WILL I NEED?

This is designed for people already running businesses and doing a million other things. The system is intentionally simple so posting doesn’t become another full-time job.

WHAT IF I FALL BEHIND?

This isn’t about being perfect. Come back in, pick up where you left off and keep going. The goal is progress and repetition, not a perfect streak.

DO I NEED FANCY EQUIPMENT?

No. Your phone is enough. I’ll show you how to create a simple setup without turning content creation into a production.

WHAT PLATFORMS IS THIS FOR?

The skills are platform-independent. Use what you create across Instagram, TikTok, LinkedIn or wherever your audience spends their time.

WHEN DOES THE FOUNDING COHORT OPEN?

The founding cohort is being prepared now. Join the waitlist and you’ll be first to know when it opens.

A 6-WEEK VIDEO POSTING CHALLENGE FOR BUSINESS OWNERS

BECOME THE FACE OF YOUR BUSINESS.

You know being more visible online would be good for your business.

You just need to stop overthinking the camera.

I’m going to get you talking to camera, posting consistently and building your confidence by actually doing it.

30 videos. Six weeks. Get seen. Grow your business.

JOIN THE WAITLIST

Founding Cohort / Doors open 10 NOV

01 / HERE'S THE THING

VISIBILITY CREATES OPPORTUNITY.

AND YOU'RE WATCHING IT HAPPEN FOR OTHER PEOPLE.

You know you're good at what you do.

Yet you're watching competitors get the bookings, the customers and the opportunities because they're the ones showing up.

The difference? They’re visible.

Meanwhile, the businesses that are posting are the ones getting seen.

You don't need to become an influencer. You just need more people to know you're there.

JOIN THE WAITLIST

Founding Cohort / Doors open 10 NOV

02 / THE PART NOBODY TALKS ABOUT

YOU KNOW YOU SHOULD BE POSTING.
SO WHY AREN’T YOU?

You record it. Watch it back. Do another take. Then another.
And half the time, you never post it anyway.

🌟 YOU NEVER KNOW WHAT TO SAY.

🌟 YOU FEEL CRINGE TALKING TO THE CAMERA.

🌟 YOU HATE THE SOUND OF YOUR OWN VOICE.

🌟 YOU OVERTHINK HOW YOU LOOK AND SOUND.

🌟 YOU WORRY ABOUT WHAT PEOPLE WILL THINK.

🌟 YOU KEEP WAITING UNTIL YOU FEEL MORE CONFIDENT.

03 / How it started

I DIDN’T USE SOCIAL MEDIA
UNTIL I STARTED MY BUSINESS.

I needed people to know my business existed, so I started putting myself out there.

One of the first things I did was create the #SJFPhotoChallenge. It got people involved, got my business in front of more people and, most importantly, turned that visibility into actual client bookings.

That was my first real lesson in what visibility could do for a business.

Almost 10 years later, I’ve built businesses, presented on TV and radio, hosted a podcast, interviewed hundreds of people and spoken on stages.

I learned how to communicate really well.

And now I’m taking what I’ve learned and turning it into a challenge for you.

04 / THE HONEST PART

YOU DON’T NEED TO BE BETTER AT WHAT YOU DO.
YOU NEED MORE PEOPLE TO KNOW YOU’RE GOOD AT IT.

You already know your business. You know your customers. You know what you’re talking about.

The expertise isn’t the problem. Communicating it is.

You need to get better at putting what you already know into words, turning the camera on and getting it out there.

“And that’s exactly what I’m going to teach you.”

HERE’S WHAT WE’RE DOING

6 WEEKS.
30 VIDEOS.
ONE GOAL.

Learn what to say, communicate it naturally and build your confidence by actually posting.

01
GET CLEAR
KNOW WHAT YOU WANT TO SAY.
Get clear on your message, your audience and what you want to be known for.
Your message. Your content direction. Your things to talk about.
02
TALK NATURALLY
TALK TO THE CAMERA LIKE YOU’D TALK TO A PERSON.
Learn how to hook attention, structure what you want to say and get your point across without sounding scripted.
No performing. No presenter voice. Just you, communicating well.
03
GET OUT OF YOUR HEAD
STOP MAKING EVERY VIDEO A BIG DEAL.
Less scripting. Less retaking. Less overthinking. More reps.
Record it. Post it. Move on.
04
PRESS RECORD
NOW WE ACTUALLY DO IT.
30 guided video prompts and challenges designed to get you talking, posting and building the habit.
30 videos live by the end of the challenge.

30 videos. One challenge. #SJFVideoChallenge

BEFORE YOU JOIN

THIS IS FOR YOU IF...

✓You know being more visible online would be good for your business, but you keep putting it off.
✓You're good at what you do, but that doesn't always come across online.
✓You watch other businesses getting attention and think, I could do that better.
✓You overthink what to say, how you sound and what people will think.
✓You want a simple system that makes creating content feel easier.
✓You're ready to press record and get better by actually doing it.

THIS IS PROBABLY NOT FOR YOU IF...

×You're looking for a quick hack to go viral.
×You want to learn without actually making the videos.
×You want to wait until you feel completely confident before you start.
×You need every video to be perfectly polished.
×You're not willing to feel a little uncomfortable while you get better.

WHAT YOU WALK AWAY WITH

YOU STOP THINKING ABOUT
POSTING.
YOU START DOING IT.

30 VIDEOS LIVE

Not sitting in drafts. Actually out there building your visibility.

YOU KNOW WHAT TO SAY

No more staring at your phone wondering what to talk about. You’ll have a system to come back to.

YOU SOUND LIKE YOU

Clear, natural and confident. Not scripted, stiff or trying to sound like somebody else.

YOU STOP FEARING THE CAMERA

You might still have the odd wobble. You just stop letting it decide whether you post.

YOU CREATE FASTER

Know what you’re saying. Record it. Post it. Get back to running your business.

PEOPLE KNOW WHAT YOU DO

Your expertise stops living inside your head. People understand what you do, remember you and begin to trust you.

JOIN THE WAITLIST

Founding Cohort / Doors open 10 NOV

YOUR HOST

HEY, I’M SARAH JANE.

For almost 10 years, being able to communicate well has been a huge part of how I’ve built my businesses and created opportunities.

I’ve presented on TV and radio, hosted my own podcast, interviewed hundreds of people and spoken on stages.

But this isn’t about turning you into a presenter.

It’s about teaching you how to take what you already know and say it confidently, clearly and naturally on camera.

THAT’S THE SKILL I’VE SPENT YEARS BUILDING.
AND IT’S THE ONE I’M GOING TO TEACH YOU.

THE RECEIPTS.

NEARLY 10 YEARS
IN BUSINESS.

10 YEARS

BUILDING MY BUSINESS

75K+

PODCAST DOWNLOADS

100s

INTERVIEWS + CONVERSATIONS

Frequently asked

QUESTIONS, ANSWERED.

Perfect. You’re not supposed to arrive confident. The whole point is to build that confidence through practice. We start where you are and get the reps in.

READY TO STOP OVERTHINKING IT?