Founding cohort starts September 7
The founding cohort is now live
A 6 WEEK VIDEO POSTING CHALLENGE
BECOME THE FACEOF YOUR BUSINESS.
You know being more visible online would be good for your business.
You just need to stop overthinking the camera.
For six weeks, I’m going to get you talking to camera, posting consistently and building your confidence by actually doing it.
30 videos. Six weeks. A more confident you on camera.
STARTS SEPTEMBER 7TH / FOUNDING COHORT
01 / HERE'S THE THING
VISIBILITY CREATES OPPORTUNITY.
AND YOU'RE WATCHING IT HAPPEN FOR OTHER PEOPLE.
You know you're good at what you do.
Yet you're watching competitors get the bookings, the customers and the opportunities because they're the ones showing up.
The difference? They’re visible.
Meanwhile, the businesses that are posting are the ones getting seen.
You don't need to become an influencer. You just need more people to know you're there.
02 / THE PART NOBODY TALKS ABOUT
YOU KNOW YOU SHOULD BE POSTING.
SO WHY AREN’T YOU?
You record it. Watch it back. Do another take. Then another.
And half the time, you never post it anyway.
Meanwhile, the businesses that are posting are the ones getting seen.
03 / How it started
I DIDN’T USE SOCIAL MEDIA
UNTIL I STARTED MY BUSINESS.
I needed people to know my business existed, so I started putting myself out there.
One of the first things I did was create the #SJFPhotoChallenge. It got people involved, got my business in front of more people and, most importantly, turned that visibility into actual client bookings.
That was my first real lesson in what visibility could do for a business.
Almost 10 years later, I’ve built businesses, presented on TV and radio, hosted a podcast, interviewed hundreds of people and spoken on stages.
I learned how to communicate really well.
And now I’m taking what I’ve learned and turning it into a challenge for you.
04 / THE HONEST PART
YOU DON’T NEED TO BE BETTER AT WHAT YOU DO.
YOU NEED MORE PEOPLE TO KNOW YOU’RE GOOD AT IT.
You already know your business. You know your customers. You know what you’re talking about.
The expertise isn’t the problem. Communicating it is.
You don’t need to become an influencer.
You need to get better at putting what you already know into words, turning the camera on and getting it out there.
“And that’s exactly what I’m going to teach you.”
HERE’S WHAT WE’RE DOING
6 WEEKS.
30 VIDEOS.
ONE GOAL.
Learn what to say, communicate it naturally and build your confidence by actually posting.
- 01
GET CLEAR
KNOW WHAT YOU WANT TO SAY.
Get clear on your message, your audience and what you want to be known for.
Your message. Your content direction. Your things to talk about.
- 02
TALK NATURALLY
TALK TO THE CAMERA LIKE YOU’D TALK TO A PERSON.
Learn how to hook attention, structure what you want to say and get your point across without sounding scripted.
No performing. No presenter voice. Just you, communicating well.
- 03
GET OUT OF YOUR HEAD
STOP MAKING EVERY VIDEO A BIG DEAL.
Less scripting. Less retaking. Less overthinking. More reps.
Record it. Post it. Move on.
- 04
PRESS RECORD
NOW WE ACTUALLY DO IT.
30 guided video prompts and challenges designed to get you talking, posting and building the habit.
30 videos live by the end of the challenge.
+ The practical stuff
FILMING SETUP GUIDE
Look and sound good without turning your house into a studio.
EDITING TUTORIAL
Clean up your videos without spending hours editing.
TELEPROMPTER TRAINING
Use one without sounding like you’re reading the news.
CHAT ON CAMERA TOOLKIT
Hooks, prompts, checklists and resources for when you get stuck.
BEFORE YOU JOIN
THIS IS FOR YOU IF...
- ✓You know being more visible online would be good for your business, but you keep putting it off.
- ✓You're good at what you do, but that doesn't always come across online.
- ✓You watch other businesses getting attention and think, I could do that better.
- ✓You overthink what to say, how you sound and what people will think.
- ✓You want a simple system that makes creating content feel easier.
- ✓You're ready to press record and get better by actually doing it.
THIS IS PROBABLY NOT FOR YOU IF...
- ×You're looking for a quick hack to go viral.
- ×You want to learn without actually making the videos.
- ×You want to wait until you feel completely confident before you start.
- ×You need every video to be perfectly polished.
- ×You're not willing to feel a little uncomfortable while you get better.
THE WHOLE POINT?
CONFIDENCE COMES FROM THE REPS.
WHAT YOU GET
EVERYTHING INCLUDED.
THE 6-WEEK VIDEO POSTING CHALLENGE
Six weeks designed to get you out of your head and actually posting.
ON-CAMERA COMMUNICATION TRAINING
Learn how to structure what you want to say, speak naturally and keep people listening.
YOUR CONTENT DIRECTION
Get clear on what you want to be known for and what you're going to talk about.
30 VIDEOS. ALL MAPPED OUT FOR YOU.
You'll know what to create, what to talk about and what to post next.
YOUR REPEATABLE POSTING SYSTEM
A simple way to keep creating videos after the six weeks are over.
PLUS THE PRACTICAL STUFF
FOUNDING COHORT
€297
ONE PAYMENT. FULL 6-WEEK CHALLENGE.
6 WEEKS. 30 VIDEOS. ONE VERY DIFFERENT RELATIONSHIP WITH THE CAMERA.
STARTS SEPTEMBER 7TH, 2026
WHAT YOU WALK AWAY WITH
YOU STOP THINKING ABOUT
POSTING.
YOU START DOING IT.
30 VIDEOS LIVE
Not sitting in drafts. Actually out there building your visibility.
YOU KNOW WHAT TO SAY
No more staring at your phone wondering what to talk about. You’ll have a system to come back to.
YOU SOUND LIKE YOU
Clear, natural and confident. Not scripted, stiff or trying to sound like somebody else.
YOU STOP FEARING THE CAMERA
You might still have the odd wobble. You just stop letting it decide whether you post.
YOU CREATE FASTER
Know what you’re saying. Record it. Post it. Get back to running your business.
PEOPLE KNOW WHAT YOU DO
Your expertise stops living inside your head. People understand what you do, remember you and begin to trust you.
BEING GOOD AT WHAT YOU DO IS ONE THING.
BEING KNOWN FOR IT
CHANGES THE GAME.
THE PERSON TEACHING YOU THIS
HEY, I’M SARAH JANE.
For almost 10 years, communicating well has been a huge part of how I’ve built my businesses and created opportunities.
I’ve presented on TV and radio, hosted my own podcast, interviewed hundreds of people, spoken on stages and spent years communicating in front of cameras and audiences.
But this isn’t about turning you into a presenter.
It’s about teaching you how to take what you already know and communicate it confidently, clearly and naturally on camera.
THAT’S THE SKILL I’VE SPENT YEARS BUILDING.
AND IT’S THE ONE I’M GOING TO TEACH YOU.
THE RECEIPTS.
NEARLY 10 YEARS
IN BUSINESS.
10 YEARS
BUILDING MY BUSINESS
75K+
PODCAST DOWNLOADS
100s
INTERVIEWS + CONVERSATIONS
Frequently asked
QUESTIONS, ANSWERED.
Perfect. You’re not supposed to arrive confident. The whole point is to build that confidence through practice. We start where you are and get the reps in.
That’s one of the biggest reasons I created this. You’ll get prompts, frameworks, hooks and a repeatable system so you’re not wondering what to talk about every time you press record.
Details to be confirmed.
Absolutely not. This is for business owners, founders, professionals and creators who want to communicate what they know and become more visible online.
This is designed for people already running businesses and doing a million other things. The system is intentionally simple so posting doesn’t become another full-time job.
This isn’t about being perfect. Come back in, pick up where you left off and keep going. The goal is progress and repetition, not a perfect streak.
No. Your phone is enough. I’ll show you how to create a simple setup without turning content creation into a production.
The skills are platform-independent. Use what you create across Instagram, TikTok, LinkedIn or wherever your audience spends their time.
Yes. We start September 7th, 2026. You’ll get everything you need inside the members platform, with the six weeks designed to keep you actually doing the work, not just learning about it.
YOU CAN KEEP OVERTHINKING. OR YOU CAN PRESS RECORD.
Six weeks from now, you could have 30 videos on your account, a content system you can actually repeat and a completely different relationship with being on camera.
Or you can still be telling yourself you’ll start when you feel more confident.
You don’t need more confidence first.
You need the reps.
STARTS SEPTEMBER 7TH • FOUNDING COHORT
© 2026 Sarah Jane Foster. All rights reserved.